Collaborations
I help brands make content worth watching.
Brands I believe in, work I'm proud of. Here's what we've made together.
Collaborations
I help brands make content worth watching.
Brands I believe in, work I'm proud of. Here's what we've made together.
Proven results
Numbers that speak for themselves
Numbers that speak for themselves
Organic performance across brand work and my own channels. No paid promotion behind any of it.
Organic performance across brand work and my own channels. No paid promotion behind any of it.
01 / Reach
4.5M
Views on a single video
02 / Scale
Millions
Monthly organic views across a four-store dealership group
Monthly organic views across a four-store dealership group
03 / System
4
Dealerships still using the posting and analytics process we put in place
Dealerships still using the posting and analytics process we put in place
04 / Organic growth
$0
Every number here achieved organically. No paid promotion.
Whataburger
On Camera
On Camera
National commercial + branded social
On set for Whataburger, including their World Cup spot. Real productions, real brand.
On set for Whataburger, including their World Cup spot. Real productions, real brand.
Ram
4.5M views
4.5M views
In Spanish · auto
Spanish-language, filmed around the Ram lineup. Made for a market a lot of brands skip.
Spanish-language, filmed around the Ram lineup. Made for a market a lot of brands skip.
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Vic Vaughan Toyota of Boerne
Millions of views a month
Millions of views a month
Organic social · four-store group · no ad spend
Ran organic social for the dealership inside a four-store group, shooting and editing everything myself, mostly on a phone. Grew it to millions of organic views a month with no ad spend, and one piece, a hyperlapse of the lot, crossed a million views and 222K likes on its own. The posting and analytics process we put in place is what all four stores still run on.
Ran organic social for the dealership inside a four-store group, shooting and editing everything myself, mostly on a phone. Grew it to millions of organic views a month with no ad spend, and one piece, a hyperlapse of the lot, crossed a million views and 222K likes on its own. The posting and analytics process we put in place is what all four stores still run on.
Watch →
More work
Nine pieces, 3.4M combined views. Made for brands, posted on their channels, all organic.
Nine pieces, 3.4M combined views. Made for brands, posted on their channels, all organic.
Speak to your supervisor
Speak to your supervisor
Vic Vaughan Toyota of Boerne
Vic Vaughan Toyota of Boerne
878K views
878K views
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First bite
First bite
Santo Essence of Japan
Santo Essence of Japan
461K views
461K views
Watch →
Taco Tuesday
Taco Tuesday
Vic Vaughan Toyota of Boerne
Vic Vaughan Toyota of Boerne
178K views
178K views
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Nobody got the memo
Nobody got the memo
Vic Vaughan Toyota of Boerne
Vic Vaughan Toyota of Boerne
847K views
847K views
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Hidden Tacoma easter eggs
Hidden Tacoma easter eggs
Vic Vaughan Toyota of Boerne
Vic Vaughan Toyota of Boerne
120K views
120K views
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Don't lose your sushi
Don't lose your sushi
Santo Essence of Japan
Santo Essence of Japan
289K views
289K views
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Have a good day Sophia
Have a good day Sophia
Vic Vaughan Toyota of Boerne
Vic Vaughan Toyota of Boerne
354K views
354K views
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Oops, not reel ready
Oops, not reel ready
Vic Vaughan Toyota of Boerne
Vic Vaughan Toyota of Boerne
110K views
110K views
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Who drives like this?
Who drives like this?
Vic Vaughan Toyota of Boerne
Vic Vaughan Toyota of Boerne
178K views
178K views
Watch →
Beyond client work
Beyond client work
Commercial Director. A brand I built from the ground up, including the identity system, the web design and the e-commerce store. Pre-launch, so the live site is private.
Commercial Director. A brand I built from the ground up, including the identity system, the web design and the e-commerce store. Pre-launch, so the live site is private.
See the full brand →
The Why behind the work
The Why behind the work
If the work doesn't make people's lives better, it's just noise. That's what pulls me toward brands that actually want to make people's lives better, whatever they make. I take real pride in working with products I believe in, and I put everything I've got into making them worth watching.
If the work doesn't make people's lives better, it's just noise. That's what pulls me toward brands that actually want to make people's lives better, whatever they make. I take real pride in working with products I believe in, and I put everything I've got into making them worth watching.
Want to get in touch?
For ideas, collaborations, or something worth discussing.
Want to get in touch?
For ideas, collaborations, or something worth discussing.
Want to get in touch?
For ideas, collaborations, or something worth discussing.